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Our Story

Doughlicious is the first edible cookie dough shop in Appleton Wisconsin. The idea of this family business was aspired by eating raw cookie dough by the tub. It has always been a fan favorite by our large family. We wanted to be different from the rest and bring something new to the area. We started in 2018 on the east side of Appleton near Appleton East Highschool. On our first weekend in business, we served 10,000 customers! Our small 1,000-square-foot location was fastly outgrown and we moved the following year to our current location. In the summer of 2019, we purchased Jerry’s Pages and Pipes downtown on College Avenue. We began renovating the entire store but kept the special history of the building like the humidor. We opened the first weekend of October 2019 and it has been nothing short of amazing. We have unforgettable memories, worked many events, made tons of cookie dough, and have the most amazing customers to make all of that possible.


Meet The Team

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